The situation (illustrative composite)
A course creator with a $1,997 flagship offer running an evergreen webinar funnel. ~1,800 monthly registrants from paid traffic + JV partnerships. Pre-snapshot: a static “every Wednesday at 1pm Eastern” evergreen schedule. By the time Wednesday rolled around, most registrants had moved on. Show-up rate sat at 22%.
The diagnosis
The gap between opt-in and event was killing the funnel. Registrants opted in on Monday for a Wednesday event and forgot about it. The reminder emails landed in promotional inboxes. Cost-per-booked-call hovered at $184 — eating into margin every cohort.
What changed
Three shifts:
- Just-in-time scheduling moved registrants into a 15-minute-out slot at opt-in. The gap between opt-in and event collapsed from days to minutes.
- 15-minute SMS push caught registrants on the phone instead of in an unopened email tab.
- Buyer-signal tag + same-day SMS follow-up from the founder closed sales calls while the replay was still fresh.
What happened over 90 days
Show-up rate: 51% (vs 22% baseline). Cost-per-booked-call dropped to $114. Time from opt-in to a booked call collapsed from 7+ days to same-day.
Why this is illustrative
Composite drawn from evergreen-funnel installs. Your CPC and show-up uplift depend on traffic source, lead-magnet quality, and offer fit. Just-in-time scheduling produces the largest gains for funnels with a >$497 main offer.