What it does
The moment a contact joins your live event, a tag fires inside their GHL record. As they progress through the session, additional tags fire — watched the offer, left early, asked a question. By the time the webinar ends, you know exactly which behavioral segment each attendee belongs to.
The four tags
webinar.attended— fires on join (any duration)webinar.watched_offer— fires when the contact crosses the offer-presented thresholdwebinar.left_early— fires if the contact leaves before the offerwebinar.no_show— fires for registrants who never joined
What happens next
The tags trigger three different 14-day nurture sequences:
- Attended → urgency close on day 12
- Replayed → buyer-signal tag fires on offer-watch, same-day consult invite
- No-show → replay link + re-offer of the lead magnet
Your sales reps see the tags inside the contact record. Hot watchers surface automatically in the pipeline view without anyone having to scrub a CSV.