What it does
Maintains a per-contact numeric score that reflects how “ready” each lead is. Score moves up when they engage (attended, watched the offer, clicked the CTA, opened the recap). Score moves down when they go cold (didn’t open emails, didn’t click reminder SMS).
The default weights
- Registered: +10
- Attended live: +25
- Watched past offer: +50 (buyer-signal)
- Clicked CTA: +15
- Opened email: +2
- Clicked email: +5
- SMS reply: +20
- No-show: −5
- Email unopened 7 days: −5
Pipeline staging
Scores above 80 fire a real-time rep notification. Scores 50–79 land in a “warm” pipeline stage for outreach. Scores 20–49 stay in nurture. Below 20 auto-archive after 90 days.