The economics of evergreen are different
Evergreen webinars trade live-launch adrenaline for a smoother attendee curve and lower cost-per-call. The trade-off only pays if your reminder layer, replay layer, and follow-up layer are all on rails.
Most evergreen funnels lose 60–80% of their attendee value between registration and a booked consult — because operators set up the registration page, ignore the SMS layer, and let the follow-up emails decay over six months.
The snapshot fixes the three places where evergreen typically leaks.
What’s installed
Just-in-time scheduling
New registrants see the next available time slot — typically 15 minutes out. Timezone-aware, with a visible countdown on the confirmation page. The 15-minute SMS push fires automatically and converts the registrant into an attendee at 50%+ rates.
Behavioral skip-logic across the reminder cadence
If someone registers and the event has already happened in their timezone, they’re routed to the replay sequence instead of the reminder sequence. No “your webinar is in 5 minutes!” SMS arriving after the event ended.
Replay-on-demand with watch-time tracking
The same personalized replay URLs you’d use on a live launch — except they’re always available. Watch-time is tracked, the buyer-signal tag fires when someone watches past the offer, and your sales rep is notified in real time.
14-day post-webinar nurture (3 behavioral branches)
Attended, replayed, no-show — each gets a different 14-day sequence. The “watched past the offer” tag triggers a same-day consult invite. The no-show branch ends with a re-offer of the lead magnet to keep them in the database.
Who this fits
- Course creators with a flagship $1K–$5K offer
- Coaches running monthly evergreen + occasional live launches
- B2B SaaS founders running on-demand product demos
- Agencies productizing webinar funnels for clients