What it does
Captures every visitor who clicks your registration ad with the minimum friction possible. One question on the opt-in (email or email + first name). Instant calendar hold via Google / Apple / Outlook integration. Branded thank-you page with “what to expect” framing and an immediate SMS welcome touch.
What’s inside
- One-question opt-in form (mobile-first design)
- Instant Google / Apple / Outlook calendar hold
- Branded confirmation page with what-to-expect framing
- Source-aware UTMs preserved end-to-end
- Welcome SMS + email fire immediately on opt-in
- Per-attendee tokenized URLs created at registration
Why it matters
Most operators lose 25–40% of paid clicks on the registration form alone — every additional field above one drops conversion by 5–10%. The snapshot’s opt-in is tuned to ship the contact into the system with the minimum data needed, then fill in the rest behaviorally as they engage.
Funnel placement
This is workflow 1 of 12. It sits at the top of the funnel and feeds everything downstream — the reminder cadence, the attendance tagging, the replay distribution, and the post-webinar nurture all hinge on a clean registration record with attribution intact.