What it does
Fires Facebook, Google Ads, TikTok, and LinkedIn pixel events at every meaningful funnel step so your ad platforms can optimize against actual outcomes instead of opt-ins alone.
Events fired
Lead— opt-in completedViewContent— watched the replayAddToCart— clicked the offer CTAInitiateCheckout— booked a consult callPurchase— closed sale (via webhook from your payment processor)
Why this matters
Most operators stop at the Lead event — and then wonder why their CPL drops but ROAS stays flat. Firing all the way down to the Purchase event lets the ad platforms optimize toward buyers, not opt-ins.