Retargeting Pixel Firing

What it does

Fires Facebook, Google Ads, TikTok, and LinkedIn pixel events at every meaningful funnel step so your ad platforms can optimize against actual outcomes instead of opt-ins alone.

Events fired

• Lead — opt-in completed
• ViewContent — watched the replay
• AddToCart — clicked the offer CTA
• InitiateCheckout — booked a consult call
• Purchase — closed sale (via webhook from your payment processor)

Why this matters

Most operators stop at the Lead event — and then wonder why their CPL drops but ROAS stays flat. Firing all the way down to the Purchase event lets the ad platforms optimize toward buyers, not opt-ins.

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