What it does
Walks every registrant through a tested cadence of reminders that compound show-up rate. Email + SMS blend, with the strongest weight on the 15-minute and 5-minute touches — which together account for roughly 18 percentage points of show-up lift in our installs.
The cadence
- T-24 hours — Email reminder with “what to expect” and join link
- T-4 hours — Email reminder with one-line “still in?” framing
- T-1 hour — Email + SMS reminder with join link
- T-15 minutes — SMS-only “we’re going live in 15” with one-tap join
- T-5 minutes — SMS-only “we’re live now” push
- T+10 minutes after start — SMS “running a few minutes late? here’s the join link”
- Post-event — Personalized replay link to no-shows within 30 minutes
Behavioral skip-logic
If a contact has already attended (live-tag fired), all remaining reminders are suppressed. If a contact opts out of SMS, the cadence falls back to email-only. If the event is over in the contact’s timezone, they’re routed to the replay sequence instead.
Compliance
All SMS touches respect TCPA — clear consent at opt-in, opt-out via STOP, no automated calls. You’re still responsible for A2P 10DLC registration for your sending number; we walk you through it in the install call.