What it does
Preserves UTM parameters from the original click all the way through registration, attendance, replay-watch, and booked consult. Every contact record carries first-touch and last-touch attribution data.
The data captured
- First-touch:
utm_source,utm_medium,utm_campaign,utm_content,utm_term - Last-touch (the action that converted them): same five fields
- Days from first touch to consult booked
- Replays watched count
- Email engagement score
Why this matters
Most operators run paid traffic, JV traffic, and organic content simultaneously — and have no idea which channel is producing the consults. Multi-touch attribution lets you redirect spend from channels that fill seats but don’t close sales toward channels that produce both.