What it does
Splits every registrant into one of three behavioral branches and runs a 14-day nurture sequence tuned to that behavior.
The three branches
Attended branch
Day 1 — recap email with offer reminder Day 3 — case study / proof email Day 5 — common objection handler Day 7 — bonus reminder Day 10 — testimonial-led email Day 12 — last-chance urgency close Day 14 — re-engagement check
Replayed branch
Same cadence as attended, but starts on the day they watch the replay. Buyer-signal tag (watched past offer) inserts a same-day consult invite.
No-show branch
Day 1 — personalized replay link Day 2 — “still want to catch up?” with the replay Day 5 — lead-magnet re-offer Day 10 — re-invite to the next webinar Day 14 — auto-archive if no engagement
Why three branches matters
A single follow-up sequence for everyone wastes touches on people who already converted and bores people who never showed. The behavioral branching lets each contact see only the messages relevant to where they are in the funnel.